Located on the avenue of fashion in Detroit, Simply Casual is conceived conceptually in the same vein as Shoe House Blvd. Instead of separate ‘bars’, a singular piece is inserted into an existing space. Functionally the piece serves as a lounge area, cash wrap and merchandise display.

As a singular object the piece establishes a counterpoint with an existing rotating display rack. The piece is intended to establish a loop of circulation engaging the entire experience of the store.